Alex Dent

Alex Dent

Product and engineering leader — ad platforms, marketing measurement, applied AI

I build the systems that tell companies what their marketing is actually worth — and increasingly, the AI agents that run those systems.

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By the numbers

  • 70 person martech org, consolidated from multiple engineering teams — FTEs, contractors, and managed-service vendors
  • 2 → 25 grew a measurement org spanning Product, Data Engineering, Data Science, and Analytics
  • +90% attribution accuracy, from rebuilding attribution systems across orgs
  • +50% data quality, from a governance team I launched
  • −25% hosting costs, from an innovation sprint program that also improved retention
  • $14M contractual revenue influenced at TUNE in 2018
  • 1.5M+ items a day across 50+ sources, in an agent-run pipeline I built solo

Collected Works

  1. 2026 The Back Catalog A luxury resale price intelligence platform, run by an autonomous data engineering system. Built it solo
  2. 2024 Wake Wallet An SDK that paid users a cut of ad revenue for opting into tracking. Built the Unity client and designed the attribution layer. Prototyped it

All works

Career

  1. Oct 2023 – Present Senior Software Engineering Manager, Martech Apple

    Functional head of a 70-person org delivering 14 products across data infrastructure, ML enablement, AI agents, and creative technology.

    • Consolidated multiple engineering orgs into one martech function — the first consolidation at this scale in the org.
    • Leading the migration from legacy monoliths toward a partial service mesh.
    • Aligned historically siloed marketing orgs on shared data standards and privacy processes.
    • Co-lead the AI adoption working group across Apple Services Marketing.
  2. Dec 2019 – Oct 2023 Head of Marketing Measurement Apple

    Built the function from two analysts to 25 people. I personally product-managed the event streaming pipelines, data lake design, and governance models, then handed them off as the team scaled. I also rebuilt attribution across orgs, and built the ML enablement platforms and APIs that power front-end data access.
  3. 2018 – 2019 Director of Innovation TUNE
    • Sat on the corporate leadership team.
    • Led a distributed sales engineering team generating 30% of company revenue.
    • Launched the Professional Services program.
    • Cut customer onboarding from months to days.
  4. 2015 – 2018 Lead Solutions Engineer TUNE

    Owned technical leadership across the sales process and roadmap input, and built three new business units alongside the SaaS product.
  5. 2014 – 2015 Support & Escalation Engineering TUNE

    Built and led the escalation team, at 98.9% CSAT.

Elsewhere